Inverse marketing

Departments

  • Inverse Approach
  • Experience Capabilities
  • Portfolio
  • Contact

Features

  • Hear Spot Run
  • One Liners

Samples

  • B2B
  • 1
  • 2
  • 3
  • B2C
  • 1
  • 2
  • 3
  • B2E
  • 1
  • 2
  • 3

B2C: Promoting Activities for Students, Teachers, Veterans and Families

Client McCormick Foundation/Cantigny Park
Website http://www.cantigny.org
Agency Partner Meta4 Design, Inc

Inverse Contribution Web content strategy and development, copywriting and editing, meeting facilitation

Audiences Students, teachers, historians, veterans, families, golfers, other visitors

Marketing goals To promote public use of Cantigny Park, a public space owned and managed by the McCormick Foundation. The space includes a military museum, golf course, meeting/reception space, restaurant, forests and miles of wooded walking paths.