B2C: Bringing Customer Focus to Lodestar’s Message
Client
Lodestar Investment Counsel, LLC
Website
http://www.ldstr.com
Agency Partner
Meta4 Design, Inc
Inverse Contribution Strategy, messaging and content for website and collateral
Audiences Wealthy individuals, families, trusts and entrepreneurs
Marketing goals Lodestar needed to make its primary messaging clear, distinctive, relevant and accessible to its core audiences.
