Client Kraft Foods, Inc.
Website http://www.kraftfoodscompany.com/home
Agency Partner Marsteller, New York

Inverse Contribution Strategic partner during development phase; content and strategy for more than 300 pages of website, including initial copy, embedded links, review and editing, and formatting for uploading

Audiences Corporate, media, investment community, investors

Marketing goals Create a more engaging, informative, user-friendly corporate web presence for Kraft.