Client Western Union Payment Services Division
Website http://payments.westernunion.com
Agency Partner Meta4 Design, Inc.

Inverse Contribution Microsite strategy and content; writing monthly B2B articles; strategy and performance at industry trade show

Audiences Banks, government entities, credit card operations, CIOs and payment technical staff

Marketing goals Increase awareness of Western Union’s innovative, back-end payment management products; draw attention to Western Union booth at national trade show; engage prospects for hand-off to sales force.