B2B: Proving that an enduring brand can be an innovative leader
Western Union Payment Services Division
Agency Partner Meta4 Design, Inc.
Inverse Contribution Microsite strategy and content; writing monthly B2B articles; strategy and performance at industry trade show
Audiences Banks, government entities, credit card operations, CIOs and payment technical staff
Marketing goals Increase awareness of Western Unionís innovative, back-end payment management products; draw attention to Western Union booth at national trade show; engage prospects for hand-off to sales force.