Our ears have picked up more than a few interesting tidbits over the years, so we thought we’d share a few …

“Let’s white-board what the assets are.”

Uttered by Large healthcare consultant during an employee communication project meeting.
When Nov. 13, 2005
Our take Jargon drives us nuts.

“Forget principle… we’re talking money.”

Uttered by Business owner explaining why he won’t pay us what he agreed to in writing.
When July 21, 1993
Our take About once every 20 years or so, a situation arises where we regret taking on projects based on a handshake instead of a 17-page, fine-print legal agreement.

“The sauce is the hero!”

Uttered by Agency exec explaining the focus for radio spots for a fast-food client’s new pasta sauce.
When Feb. 15, 1992
Our take This comment was accompanied by a 40-page report outlining the painstaking work undertaken to create the sauce. A bunch of guys in lab coats. We still wrote strong, funny, spots.

“That’s awful!”

Uttered by Pat Navin (of Inverse Marketing) to Rick Marzec (of Inverse Marketing)
When October 28, 1994
Our take The Inverse Marketing partners actually tell each other the truth during creative development. This results in clients receiving only the best thinking. And usually a quick trip to the restroom to repair a bloody nose.

“When my friends read the copy, they said, ‘It doesn’t make you sound as amazing as you are.’”

Uttered by A client reacting to the bio copy we wrote about her.
When Early in this century
Our take Sometimes it’s best to just nod your head and smile.