Inverse Marketing is an evolutionary offshoot of Hear Spot Run Radio Advertising. Hear Spot Run was founded in 1990 to write, cast and produce radio commercials, mostly of the humorous variety.
Writing 30 and 60-second radio spots is an exercise in message discipline. With radio, we live by three rules:
- Think backwards – Start at the audience and work back to the message.
- Keep it simple – Focus on one to three key messages. Period.
- Engage the audience from the top – The first five seconds are critical in “ hooking” the audience.
Have some fun and listen to our work!
MB Financial: “MegaBanks”(2004) Download
MB Financial: “Say it Fast”(2005) Download
MB Financial: “A Little Grey Hair”(2007) Download